Material instructions for digital outdoor advertisements
Planning guide for the large format screen found in Central Railway Stations Asematunneli
1. General guidelines:
- File size below 26MB
- Resolution: 1800 x 400 px
FOR VIDEO MATERIAL:
- Length of the ad: 10 seconds
- Filetype .MP4
- Bitrate 16Mb –26Mb/sec.
- H264 or AVC or MPEG-4/10
STATIC MATERIAL:
- Filetype .JPG or .MP4
FILE NAMING:
Make sure the following elements are present in your file names:
- Advertiser
- Advertised brand
- Campaign week
- Material resolution
2. Material delivery:
- Finished materials must be deliveret at least 2 business days before the start of the campaign by 12 noon at the latest.
- For example, if campaign starts on monday, the materials need to be delivered by previous week's thursday by 12 noon at the latest.
- Please deliver all the materials at the same time. If the same material will be used in multiple locations, it needs to be delivered only once.
Deliver your materials here: Mediaportal
When deliverin your materials be sure to include the following information:
- Advertiser
- Campaign time
3. Things to note:
DYNAMIC CAMPAIGNS, ONLINE IMPLEMENTATIONS
- Materials should be delivered 2 weeks before the start of the campaign
- Planning guide to dynamic OOH campaigns
TARGETED MATERIALS, SYNCHRONIZED SCREENS
- Materials should be delivered 5 days before the start of the campaign
- Planning guide to targeted OOH materials
OTHER
- When designing your materials, remember that the OOH screens do not play sound.
- Screens' technical specifications can be found here.