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Guidelines for materials shown on the X-Track projector

Planning guide for the X-Track screens present in Helsinki Central Railway Station, Sörnäinen, Kamppi and Matinkylä metro platforms.

 

1. General guidelines:

  • File size below 26MB
  • Resolution: 1920 x  1080 px
FOR VIDEO MATERIAL:
  • Length of the ad: 10 seconds
  • Filetype .MP4
    • Bitrate 16Mb –26Mb/sec.
    • H264 or AVC or MPEG-4/10
STATIC MATERIAL:
  • Filetype .MP4
FILE NAMING:

Make sure the following elements are present in your file names:

  • Advertiser
  • Advertised brand
  • Campaign week
  • Material resolution

 

2. Material delivery:

  • Finished materials must be deliveret at least 2 business days before the start of the campaign by 12 noon at the latest.
    • For example, if campaign starts on monday, the materials need to be delivered by previous week's thursday by 12 noon at the latest.
  • Please deliver all the materials at the same time. If the same material will be used in multiple locations, it needs to be delivered only once.

Deliver your materials here: Mediaportal


When deliverin your materials be sure to include the following information:

  • Advertiser
  • Campaign time

 

3. Things to note:

 

DYNAMIC CAMPAIGNS, ONLINE IMPLEMENTATIONS

 

TARGETED MATERIALS, SYNCHRONIZED SCREENS

 

OTHER
  • When designing your materials, remember that the OOH screens do not play sound.
  • Screens' technical specifications can be found here.